So many thoughts rummaging around in my head these days, but one that has emerged in some state of cohesiveness to ponder with you all is about marketing. And yet it also isn’t.
Let me explain. I was reading a fantastic article about marketing by author and writing coach K.M. Weiland recently. (Or, more accurately, I was listening to its podcast while I picked raspberries.) Considering I’ve been there and back again with agents and editors, having come so close but then having been rejected due to my platform despite their enjoyment of my book, marketing is something I’ve been forcing myself to grow in. But still, it’s not my favorite part of the writing life. I’ve always hated being in a position that requires any suggestions of “Hey, you! Look at me!” Don’t get me wrong: I don’t mind standing up and being in the spotlight if the occasion requires, but if I have to shout or fight for it, it’s just not for me.
But in her article, K.M. Weiland proposed that we writers should not being the jumping, shouting, brightly dressed hawkers, vying for everyone’s attention in a scene where everyone is shouting too. Instead, we should look at our attempts to present our writing to the world as an opportunity to serve.
Serve vs. sell. That’s huge.
I’d rather give than take. Wouldn’t you? That’s why I’ve always struggled with marketing. It’s always felt like I was asking for something. But if I can give instead, that’s a game changer.
But I said this wasn’t all about marketing, didn’t I? And I meant it. You see, as I was thinking about serving rather than selling, I began thinking about evangelism and how hard it can sometimes be for me to share my faith. I always feel as if I’m debating or trying to win someone over. I’ve been praying about this lately, asking to be a better communicator of His truth and love, and I’m starting to see a parallel.
What if our faith was not something to be presented like a manuscript to a bored, overworked editor, but instead something to give as an act of service to someone who needs what we have, no matter whether they knew it or not? What if our sharing sound like “Here is what God can give you: hope, salvation, forgiveness, peace…” rather than, “Try God and see how He works for you”?
Serving vs. selling. It’s something the world needs more of. Fewer screaming voices and more offering hands. Less taking and more giving.
So…what can I do for you? No, I have nothing to sell. But we all have something we can offer, and so if can offer anything here on this blog or anywhere else, I dearly want to know how. Comment away!